Mission, vision, strategy and financial goals

Mission & Vision

Jetpak’s mission is to provide time critical solutions in the same and next day market within the Nordics and Intra Europe.

Jetpak’s overall vision is to be the preferred supplier of European same day air and premium next day logistic solutions to/from & within the Nordics.


Jetpak has an overall strategy for customer-driven growth through our air/road network and express services to/from and within Europe based on asset light setup with a high degree of digitalization.
In all delivery processes, Jetpak seeks to find carbon-neutral solutions and technology.
Jetpak focuses on its social responsibility to create environmentally friendly transport solutions, which provides the conditions for securing Jetpak’s long-term competitive advantage.

Jetpak’s overall strategy can in turn be split into eight sub-strategies;

  • Sales and marketing strategy
    Jetpak’s sales strategy aims to contribute to increased customer value by providing special vertical logistics expertise in order to thereby achieve the best possible customer solution.
    Jetpak’s marketing strategy will ensure a high level of brand awareness via social media, as well as run activities to ensure rare purchase customers in combination with various direct marketing measures.
  • Product and growth strategy
    Jetpak can offer fast, simple and precise express deliveries based on Jetpak’s flight and road network to solve both customers’ spontaneous logistics needs as well as their more systematic and unique transport solution needs with a geographical focus on the Nordic region and Europe. 
  • Pricing strategy
    Jetpak can offer prices that balance profitability in relation to a flexible and high-quality customer offering, while the price weapon must be able to be used to gain volume in competitive customer and market segments.
  • Network strategy
    For its customers’ transport needs, Jetpak must ensure that it has access to a flexible, stable, standardized and “asset-light” flight network, predominantly based on commercial flight capacity.
  • Acquisition strategy
    Jetpak’s market position in the Nordic region and in Europe will be increased through organic growth, complemented by acquisitions in both the Air (Road) and Road transport segments.
    Potential acquisition objects must be sought and analyzed to ensure an ideal geographical and product-related match, as well as where commercial and production synergies can be achieved.
  • Cost strategy
    Jetpak shall continuously strive for cost and process efficiency to ensure a low and variable cost base, through high technology utilization and digitization.
    Jetpak will continue to develop a customer-focused, long-term stable, scalable and flexible production system – to ensure future process optimization and cost efficiency.
  • Employee strategy
    Jetpak shall attract and retain employees with a high degree of competence and market insight to ensure a business-oriented and commercial focus, in combination with efficient employee processes.
  • Sustainability strategy
    Jetpak focuses on sustainability within the UN Global Compact framework, with the goal of securing a long-term CO2-neutral production model through the efficient use of new technology and socially responsible investments, based on a well-defined governance model.

Financial goals

The Jetpak Board has set the following financial goals:

The Group’s goal is to have an average annual organic sales growth of at least 5 percent over a business cycle.

The Group’s long-term goal is to achieve an adjusted EBITA margin of 12 percent.

Debt/equity ratio
The Group’s net debt in relation to adjusted EBITDA (on a rolling 12-month basis) shall not exceed 2.5 times.
The Group’s indebtedness level must, however, allow temporary deviations linked to acquisitions.